Plans for a New OD Program at Franklin?

The OD Institute displays this exciting local opportunity posted on its Jobs in O.D. web page:

Full-time O.D. Faculty Position: Franklin University is starting a new O.D. Program in Columbus, Ohio. Franklin University is an independent, not-for-profit university located in Columbus, Ohio. This position will have primary responsibility for leading the development of this new major, course development in the major, providing leadership to adjunct faculty, and course management for face-to-face and on-line courses. This person may also be a resource to the Leadership Center of the University in developing and implementing programs to serve the needs of business and industry in Central Ohio. Please visit homepage at www.franklin.edu for more information about the university.

What are the implications of this new program for the future of OD in Central Ohio? Do you think a major in OD at Franklin University is good news for the market? Will it lead to more regional understanding of the role OD can play? Or will it commercialize and devalue the profession?

The posting doesn't specifically state that this is an undergraduate or graduate program. Do you think the level of study makes a difference?