Capital City Organization Development Network

Sunday, July 30, 2006

What is Your 'OD?'

During the ten years I have been passionate about "all things OD," I've appreciated, and been troubled by the very broad and diverse set of tools that are in the collective OD tool box. My personal set of OD tools includes business, personal, executive, and leadership coaching, strategic planning, corporate mission, vision, and values, defining hierarchy, goal setting and action planning, team building, Whole-Scale Change TM, organizational effectiveness scans and other assessments, and some others. I have seen lists of "OD skills," that are over one hundred items! While we should be proud (and thankful) that we are able to help clients in so many ways, I think this enormous set of skills makes it difficult for us, our potential clients, and the business journalists, to get our collective heads around what we actually 'do,' and who we 'do it for'. Individual OD practitioners and OD companies that can narrow the focus of the OD tools they provide, with a clear message about the value their initiatives will bring to their clients are way ahead in this game, and are an excellent model for those of us who still struggle with how we package our flavor of OD for our potential, and actual clients.

With that in mind, I have begun narrowing my coaching focus - a bit. And, I am starting to focus on the niche I have naturally been attracting. So, in the near future, if you run across my marketing efforts, I hope you notice the new, narrower, OD message I am trying to convey, so the message about how Head and Heart Coaching can add value for our clients will also be more readily seen, and understood.

So, my OD is coaching. Can your clients and potential clients easily understand 'your OD? '

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1 Comments:

  • Sometimes I think that OD is more about "being" than "doing." I try hard to "be OD" every day. (Some days I'm more successful at staying present with this intention than other days!)

    Coaching can be something we do as a natural part of our daily lives, and/or it can be something we "offer" as consultants.

    CCODN's program for December will focus on coaching; I hope we'll get a chance to discuss "your OD" at that time, Mark!

    Thanks for posting!

    By Blogger tina, at 8/05/2006 8:43 PM  

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